The African story has been defined by Commercials this far, creating global havoc that has affected African lives and experiences; it is still affecting it in ways we can not conceive... and what more?
Some countries have made a fortune from our dark objectification. For the sake of the X - African generation, we should redefine it.
With the advent of "team natural" - embracing our kinky hair and loving it the way it grows straight out of our heads, curled and untamed, the African woman allowed herself to love her own kind of beauty. This revolutionized the hair care industry in unimaginable ways.
How far will we go to change the narratives of Colourism, and African Contourism (which I love absolutely)? If we don't change these narratives, it lingers, it is internalized by the younger generation and so the disturbing trend continues.
The same strategy employed when we came to ourselves on our kinky hair, will be used to project the good sides of Africa while we work tirelessly on the bad side.
Every continent has it all, the good, the bad and the ugly. The bad and ugly are managed and kept under wraps, while the good is projected to the world. Why should a one-sided story, propagated by non-African media, be used to limit Africa and Africans, casting the ugliest shades on us?
The journey has started, this time led by Africans, sharing their own stories with their own pens, their own mouths, and their own media.
By Jumi Eniola
Photo Credit: Vladimir Yelizarov on Unsplash